Search Engine Optimization

Search Engine Optimization, or SEO, is the process of modifying a website along with external sources to increase page ranking and increase traffic naturally. This is different from pay per click or Search Engine Marketing (SEM). Pay per click campaigns can be a method of driving initial traffic to a website, but does cost a good portion of your marketing budget as opposed to natural listings. Natural listings are always there, and they don’t turn off when your budget runs out for the day. It is then more cost effective to do everything possible to increase your website’s search engine friendliness for the long run, and benefit from being listed higher on the page rankings naturally.

There are two main areas of optimization that we focus on, on-page and off-page. Off-page factors (such as PageRank and hyperlink analysis) work to increase traffic to the website, and over time provide a source of relevance for the search engines. On-page factors (such as keyword frequency, meta tags, headings, links and site structure), work in unison to make the website search engine friendly. This is done by adding relevant content and roadmaps to each page.

We provide many services and options for your website optimization, and will monitor, report, update and advise on it’s success monthly. Our trained web gurus will see what is working, what isn’t working, and then tailor the on-site and off-site updates to your needs.

We Provide SEO Services as:

• Keyword and Content Research
• Optimized Code Analysis with Recommendations
• Optimized Content Analysis with Recommendations
• External Link Building and Management
• Internal Site Linking Recommendations
• Rankings Management
• Bi-Weekly Optimized Code/Content Monitoring
• Website Analytics
• Monthly Reporting and Recommendations